May the 4th Campaign — Creative Direction & Ad Assets
HOTEL COLLECTION X STAR WARS
Industry
Luxury home fragrance
Year
2024-2026
Client
HOTEL COLLECTION X STAR WARS
Developed a series of high-impact digital assets for a themed campaign, aligning with Star Wars brand guidelines while maintaining Hotel Collection’s premium aesthetic. The creative was designed to capture attention and drive engagement during a key promotional moment.
Overview
Hotel Collection partnered with Star Wars to launch a themed campaign for May the 4th. The goal was to create high-impact visuals that aligned with Star Wars brand guidelines while maintaining the brand’s premium aesthetic.
The Challenge
Blending two distinct identities—Star Wars’ cinematic, sci-fi universe and Hotel Collection’s refined, luxury positioning—without compromising either. The creative needed to stand out in a crowded digital space while remaining cohesive and on-brand.
The Approach
The creative direction focused on combining cinematic elements with clean, elevated compositions to produce visually striking, scroll-stopping assets. Strong lighting, contrast, and clear hierarchy were used to capture attention while maintaining brand consistency across all visuals.
Execution
A series of campaign assets were developed across multiple touchpoints, including ad creatives, product-focused visuals, and social media content. Each piece was designed to stay consistent with the overall direction while allowing enough variation to support engagement and performance.
The Outcome
The final campaign delivered a cohesive set of visuals that elevated the collaboration and positioned the brand to capture attention during a key promotional moment. The assets strengthened the overall brand presence while supporting engagement across digital platforms.
